When Blue Egg “hatched” in the summer of 2008, it was with a passion for working with growing technology companies building innovative software solutions. The idea was that recently funded, VC-backed companies who were in the process of hiring new marketing leadership would need strategic marketing support to fill a gap.
VC-backed companies often spend a lot of their new investment on sales and marketing. A typical scenario is: Company gets new infusion of cash. Company hires new marketing VP. Marketing VP hires staff. Staff hires vendors. The logo and/or name of the company is changed. Tactical programs are developed and implemented. Programs either work or don’t work in helping to achieve revenue goals. At this point, a tremendous amount of money has been spent. If it works, champagne all around. If it doesn’t, leaders are fired and the process starts over. More on this in a future post.
But what about the small business owner who is not funded by investors?
The industry has “thrown software” at the problem. As a small business owner, you only need to know how to use about a dozen different software programs that have been designed for “SMBs” (in addition to the expertise you are bringing on the products and services you sell), to be successful. You can’t hire a marketing VP. You might hire a marketing manager or coordinator who could figure out how to use all that software, but they still come back to you for guidance and direction on strategy. You don’t have the luxury of spending a lot of money before knowing if something will work.
This is why we do what we do. We admire small business owners and are eager to help companies grow.